Information We Collect

When you visit our website or inquire about our educational programs, we collect information to provide you with relevant resources and support your learning journey. Our approach focuses on gathering only what's necessary to serve you better.

We collect this information through direct interactions when you contact us, website forms, cookies and similar technologies, and third-party services like Google Analytics that help us understand how people use our site.

How We Use Your Information

Your information helps us create a more personalized educational experience. We're not trying to sell you anything immediately - we're focused on building a relationship that supports your long-term financial education goals.

Primary uses include: Responding to your inquiries about our programs, sending educational content and market insights you've requested, providing information about upcoming courses starting in fall 2025 and beyond, improving our website and educational materials based on user feedback, and ensuring our communications comply with Canadian privacy regulations.

We also use aggregated, non-identifiable data to understand trends in financial education interests, which helps us develop better course content. For example, if many people ask about dividend investing, we might create more resources on that topic.

We never use your information for automated decision-making that could significantly impact you, and we don't sell your personal data to third parties for their marketing purposes.

Information Sharing and Disclosure

We keep your information within our organization whenever possible. However, there are limited situations where we might share your data with trusted partners who help us deliver our educational services.

We may share your information with: Email service providers who help us send course updates and educational content, website hosting and analytics services that keep our site running smoothly, payment processors if you enroll in paid programs (though we don't currently collect payment information), legal advisors or authorities if required by Canadian law or to protect our legal rights.

Any third-party service we work with must agree to protect your information according to Canadian privacy standards. We review these relationships regularly to ensure your data remains secure.

We will never sell your personal information to data brokers, marketing companies, or anyone else looking to profit from your data. Your trust is more valuable to us than any potential revenue from data sales.

Your Privacy Rights Under Canadian Law

As a Canadian resident, you have significant control over your personal information. We respect these rights and have processes in place to help you exercise them easily.

To exercise any of these rights, simply contact us using the information provided below. We'll respond within 30 days and won't charge you for reasonable requests. If we can't fulfill a request for legal reasons, we'll explain why.

Data Security and Protection

We take protecting your information seriously, especially given that financial education data could be sensitive. Our security measures are designed to prevent unauthorized access, disclosure, or loss of your personal information.

Technical safeguards include: SSL encryption for all data transmitted through our website, secure servers with regular security updates and monitoring, restricted access to personal information - only authorized team members can view your data, regular backups stored in secure, encrypted environments, and two-factor authentication for all administrative accounts.

Administrative safeguards include: Privacy training for all team members who handle personal information, clear policies about who can access what information and when, regular reviews of our privacy practices and security measures, and incident response procedures in case of any security concerns.

While we implement strong security measures, no system is completely foolproof. If we ever experience a security incident that could affect your personal information, we'll notify you promptly and explain what happened, what we're doing about it, and what you can do to protect yourself.

Cookies and Website Analytics

Our website uses cookies and similar technologies to improve your browsing experience and help us understand how people interact with our educational content. We want to be upfront about what information we collect and why.

Types of cookies we use: Essential cookies that make our website function properly (you can't disable these), analytics cookies that help us understand which educational topics are most popular, and preference cookies that remember your choices like preferred language or accessibility settings.

We use Google Analytics to understand website traffic patterns, but we've configured it to anonymize IP addresses and respect Do Not Track signals where possible. This helps us see trends like "people spend more time reading about dividend stocks" without identifying individual visitors.

You can control cookies through your browser settings, though disabling all cookies might affect your ability to use some website features. Most modern browsers allow you to block third-party cookies while keeping functional cookies enabled.

International Data Transfers

We primarily store and process your information within Canada. However, some of our technology providers may be located in other countries with different privacy laws.

When we do transfer data internationally, we ensure appropriate safeguards are in place, such as contractual clauses that require the same level of protection you'd receive in Canada, regular audits of international service providers, and the ability to retrieve or delete your data from international systems if needed.

We avoid storing personal information in countries with weak privacy protections, and we're always working to minimize international data transfers where possible.

Data Retention and Deletion

We don't keep your information forever. Our retention periods are based on how long we need the information to provide our services and meet any legal obligations.

Typical retention periods: Contact information and communication preferences: kept while you're interested in our programs, plus two years after your last interaction with us. Website analytics data: aggregated and anonymized after 26 months. Email correspondence: kept for three years for quality assurance and to maintain continuity in our educational support.

When we delete your information, we ensure it's completely removed from our active systems and backups. Some information might persist in system logs for a short period, but this data is anonymized and eventually purged automatically.

If you request deletion of your information, we'll honor that request within 30 days unless we have a legal obligation to retain specific records (like tax-related documentation if you've enrolled in paid programs).

Changes to This Privacy Policy

We may update this privacy policy occasionally to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we'll notify you through email or a prominent notice on our website.

Minor updates (like clarifying existing practices or fixing typos) might not require individual notification, but we'll always update the effective date at the top of this policy. We recommend checking this page periodically if you want to stay informed about how we protect your privacy.

If we ever make changes that significantly expand how we use your information, we'll ask for your renewed consent rather than applying new practices retroactively.